Ewa Polok is not afraid of taking tough decisions. She believes in the goals she sets for herself and is very meticulous about planning the way to achieve them. She doesn’t let others influence her with their opinions or take away her motivation because she knows perfectly well which advice to take on board and which to shrug off. That’s a commendable attitude – approach of a true businesswoman...
Colway International: What did you do before you discovered affiliate marketing?
Ewa Polok: My background is in classic business and I have my own company, which used to engage exclusively in classic business. I have also worked as a brand manager. Not so long ago, I was actually offered a really high-paying job by a hotel, but I quickly began to feel suffocated. I lasted two months and at the beginning of August I finally resigned to join Colway International on a full-time basis. Now I focus all my efforts on C.I.
C.I.: How long did it take you to reach that decision?
E.P.: When a person like me, who used to be very sceptical and prejudiced against network marketing, decides to give up a well-paid full-time job for MLM, you can be sure it’s a carefully thought-out decision. And a decision like that has to be taken sooner or later. Going back and forth between a full-time job and MLM, trying to reconcile both things – I think it can’t really work out in the long run. In order to successfully attain all your goals, you have to dedicate all your time and energy to them. And that takes courage because not everyone is prepared for such a massive risk. I’ve taken it and I think it’s my greatest achievement so far.
C.I.: When did you decide that affiliate marketing was the thing for you?
E.P.: I live in an environment where MLM is considered evil incarnate. In Silesia, where I come from, there are many MLM companies that deceive people. These businesses take on new people, charge money, and then, instead of preparing them for the job, they leave them to their own devices. At best, many untrained newcomers end up with nothing, at worst – with a loan or in debt, and their failure stems from a lack of knowledge, information, training and tools. I’d heard many stories like that. That’s why I was ill-disposed towards multi-level marketing myself. To me, MLM was a concept that I couldn’t embrace for a long time. I only decided that multi-level marketing was just the thing for me when I learned about Colway International.
C.I.: What is it about Colway International that made you change your mind?
E.P.: I joined Colway Classic because I’d had very good experience with their products. I’d just had varicose vein surgery, I bought one of their products and everything healed in next to no time. That’s when I thought that I could sell such effective products. They were a perfect complement to the range offered by my company, through which I sold eco products. At the time, I wasn’t involved in the MLM system yet and I wasn’t building any structures. I was only engaged in sales via my own company.My approach to network marketing changed completely when Colway International appeared. I believe that the tools, materials and training system that Colway offers to us are all of top quality – I myself participate in all their training sessions. The company’s attitude and professionalism – that’s what convinced me to follow this direction, i.e. affiliate marketing.I can only become actively involved in selling a product when both the product and the company I cooperate with are of top quality and when I, myself, am fully convinced. My partnership with Colway International has met all three of these requirements.
C.I.: What do you believe is the key to success in this industry?
E.P.: A person who wants to become successful in affiliate marketing must have a goal. You need a great deal of strength, determination, self-discipline and a willingness to overcome your personal barriers. And you must not forget that working from home is still work. I wake up and get ready for work every day, even though I’m not physically going anywhere. I don’t sit around in a tracksuit when making phone calls; each morning, I get dressed as if I was going to appear in front of a thousand-strong audience, I do my make-up, I put on my stilettos. This makes me much more effective in getting appointments.
C.I.: Do you have any tips for beginners?
E.P.: Whenever I talk to someone who is just staring out in affiliate marketing, I tell them the same thing I once heard from a former boss of mine, a very wise man. He said to me then: “Ewa, you should only care about the judgements of people you consider your role models, those you’d like to follow. Only their opinions and advice should matter to you.” Any other people’s opinions don’t really matter, so you mustn’t let them destroy your motivation.
C.I.: Ewa, thank you very much for talking to us!